Reports Breakdown
  • 15 Aug 2022
  • 4 Minutes to read
  • PDF

Reports Breakdown

  • PDF

The Textel platform offers a variety of reports to provide important insights into your business texting.

Most clients, regardless of the other products or integrations activated, will have access to Reporting. To locate our Reporting product, simply click on the graph icon in the left hand rail of the platform.

Account & Line Usage Reports

This report category gives you the option to review message usage across your account or scoped to a certain set of outbound lines. These reports will give you insight into the messages sent or received during your provided time frame. It includes details about the messages themselves as well.

Questions This Report Can Answer

Using the output of this report, you can review, roll up, and graph the data in a number of ways to answer these questions and more.

  • How many messages were sent/received in x timeframe?
  • What types of messages are my users sending?
  • How many incoming versus outgoing messages did we have in x timeframe?
  • What time of day (or day of the week) is the busiest in terms of message volume?

Report Details

Data Column NameDescription
Outbound Line NameThe name of the phone line in your account.
Outbound Line NumberThe e164 formatted phone number of your outbound line.
Time SentThe time and date the message was sent.
Delivery StatusThe status of the message. For a detailed breakdown of message statuses, go here.
Destination Number The e164 formatted phone number of the recipient of the message, e.g. the destination of the message.
isOutgoingThis denotes if the message was an incoming or outgoing message.
Message BodyThe text content of the message sent.
BodySizeThe size of the message body, by character count.
HasAttachmentIndicates if the message had an attachment.
Origin TypeDenotes the origin of the message. If it was sent from a product or tool in our platform, it will list it out, e.g. Conversations or Blast.



Account & Line Opt In/Out Reports

This report category provides the opt in/out statuses of your contacts, allowing you to have visibility across the account or certain lines.

Questions This Report Can Answer

Using the output of this report, you can review and roll up the data in a number of ways to answer these questions and more.

  • How many contacts have opted out of receiving texts? On which lines?
  • Which contacts have opted into receiving texts from our business? On which lines?
  • How many contacts have opted in/out in the last month?

Report Details

Data Column NameDescription
Outbound Line IdThe GUID of the line in your account.
Outbound Line NameThe name of the phone line in your account.
Outbound Line NumberThe e164 formatted phone number of your outbound line.
Mobile NumberThe mobile phone number of the contact.
First NameThe contact's first name.
Last NameThe contact's last name.
UpdatedThe date and time in which the contact's Opt In/Out status was last updated.
Opt StatusThe consent status of the contact, either Opted Out or Opted In. Contacts without a defined status will not show up in the report.



Responder Usage Reports

This report category allows you to see how frequently your various responders are being used in a specified timeframe. This can be viewed across the entire account or scoped to a certain set of outbound lines.

Questions This Report Can Answer

  • Which of my responders is used the most?
  • How often are people hitting our "After Hours" auto-reply?
  • How often was x Keyword triggered last month?

Report Details

Data Column NameDescription
Date RangeThe date range you specified in setting up the report.
Outbound Line IdThe GUID of the line in your account.
Outbound Line NumberThe name of the phone line in your account.
Outbound Line NameThe e164 formatted phone number of your outbound line.
Responder TypeThis field denotes whether the responder was a Keyword Responder or a time-based Auto-Reply.
Responder NameThis field will return the name of the responder, either the Keyword or the name of the Auto-Reply.
Usage CountThe count of times the responder was triggered on the line for the specified time frame.



Conversation History Report

This report allows you to view and export a specific conversation between an outbound line and a mobile contact. 


Maximum Report Window is 30 Days
This report is limited to pulling back history a maximum of 30 days at a time.


Questions This Report Can Answer

  • If you need to audit a specific conversation with a customer.
  • How is x user responding to customers?
  • How can I export the message history of x conversation?

Report Details

Data Column NameDescription
Outbound Line NameThe name of the phone line in your account.
Outbound Line NumberThe e164 formatted phone number of your outbound line.
Group Chat IdThis is a GUID that represents the persistent container of conversations that take place between a line and a mobile contact.
Conversation IdThis is the Id of the specific conversation session that took place. Conversations are sessions of a Group Chat.
External Agent IdThis is the Id of the user or agent (if using one of our integration partners) authoring the outgoing messages of the conversation.
Destination NumberThe e164 formatted phone number of the recipient of the message, e.g. the destination of the message.
Source NumberThe e164 formatted phone number of the author of the message, e.g. the source of the message.
UTC TimestampThe UTC timestamp that the message was sent.
Message BodyThe text content of the message sent.
Has AttachmentIndicates if the message had an attachment.
Attachment URL(s)The URL(s) of the attachments.
isOutgoingThis denotes if the message was an incoming or outgoing message.



Visual Summary Reports

The Visual Summary reports provide at-a-glance views of various metrics within your account. The reports can be run across the entire account or scoped to a certain set of outbound lines.

Report Modules

Big Number Stats

These are aggregated numbers for the timeframe specified. They are meant to provide a quick reference for some key metrics in your account/lines.

  • Total Message Count
  • Conversation Message Count
  • Blast Message Count
  • Mobile Initiated
  • User Initiated
  • Responder Initiated
  • Avg Messages Per Conversation

Messages Per Day By Product

This graph aggregates messages by day, split by the product used to send the message. The graph is interactive and clickable, allowing you to zoom into a specific day(s) or just review messages from one product versus the other.

Line Summary

This table provides a breakdown by each line selected in your report. It will break down the Message Count, Mobile vs User vs Responder Initiated into columns.



What's Next